Mentor software solutions for your franchise car dealership

Mentor was created by Palmers Motor Company to help dealer franchises sell more cars. With Mentor CRM manage your online stock, integrate web leads and sell more cars online. Gain insight into your sales activities and car stock and make quick management decisions. You also have the option to create an extended bespoke system with Mentor DMS. Integrate other parts of your business such as second hand car sales, vehicle admin, parts, service and accounts; for seamless management control.

Franchise Dealers

Franchise Car Dealers

Easy to use, cloud based and with all the latest features you would expect from a much more expensive product - but at a great price! Mentor’s CRM focuses on your customers’ activities and your car stock, and keeps things nice and easy for your sales people, to sell even more cars.

Great pricing

We think our CRM is very good value compared to our competitors. Why not see for yourself with a demo.

Auto industry experts for 20 years

Palmers Motor Company, who run a number of successful car franchises, created Mentor systems in partnership with a software expert. We are confident that you will be in the best hands with our technical team and customer focused approach.

Extensive integrations

Hundreds of third party integrations to help you to sell more, such as AutoTrader, Cinch, Heycar, and Rapid RTC.

Mentor Systems

Website flexibility

We integrate with leading website providers such as GForces NetDirector® Auto-e. But you have the freedom to choose any website solution. With integrations from your website straight into Mentor - never miss a sales lead.

A complete sales manager overview

Track enquiries, drill down into any opportunities to do business, and get a complete overview of all your sales people with our Sales Manager Planner.

Moving your data without disruption

We know that moving across your current and historical data can be stressful. With our highly technical team you can be assured that we can move across your electronic format update smoothly.

Cloud based

Mentor is cloud based and trusted for strict data and systems required of ISO 27001 certification.

Mentor CRM

The CRM system has been created for the exact needs of franchise dealers #WhyPayMore. All the features and integrations you need for increased sales and productivity.

Want a quick high level look at our features? Or to see our system in action and receive pricing - book a demo with our team.


Mentor DMS

With Mentor DMS you can incorporate all of your different departments such as second hand sales, vehicle admin, service and parts. Incorporate Mentor’s accounting and management accounting modules.

With our extensive franchise dealer experience, book a demo and we can advise you on the best bespoke system. #WhyPayMore



Mentor works with some of the largest and most respected suppliers in the industry. Mentor integrates with hundreds of third parties and manufacturers.


GForces NetDirector® Auto-e integration within Mentor; online leads, deposits, stock and photos to your website.

Automotive Compliance

Our DMS is integrated with the FCA Group allowing sales, service, parts and financial data to be transferred between the systems.


E3 Technical, by Haynes Pro, includes full technical support for your garage; such as drawings, procedures and fault code diagnosis.

Rapid RTC

Mentor integration with Rapid RTC, for easy access to digital leads and essential follow up by your sales team.

Deal Trak

The DealTrak Mentor integration; easy one-click submission of customer, vehicle and finance details.

Hey Car

Your leads from Heycar can be routed directly into your Mentor system.


All leads and customer enquiries are picked up immediately on Cinch and routed directly into the Mentor CRM system.


We have stock feed integration with eBay.


We work closely with Auto Trader to provide vehicle stock feeds and imports.


We have stock feed integration with MCN.


BCA Marketplace PLC, formerly British Car Auctions, is a used vehicle marketplace which we can provide stock data to.


We have vehicle stock feeds that can supply motors with your stock list.


With this new integration, your leads from Squarespace can be routed directly into your Mentor system.

PSA Peugeot Citroen

Mentor DMS is integrated with the PSA Group, allowing sales, service and parts data to be transferred between systems.


Our DMS is integrated with the FCA Group allowing sales, service and parts data to be transferred between the systems.


Mentor DMS is a VW approved system allowing sales data to be transferred between systems.


Mentor DMS is a Nissan complaint system which allow sales data to be transferred between systems.


Mentor is integrated with MG for manufacturer leads and parts files.


Mentor is integrated with Mitsubishi allowing sales, service, parts and financial data to be transferred between systems.


Mentor has an integration with SsangYong for parts files.


Mentor for garages has a parts integration with Subaru.


CAP integration is available and used for vehicle valuation look-ups.

UK Mail

Our marketing suite has UKMail integration allowing you to print and send letters at a click of a button.

Text Local

Text Local allows us to send SMS messages easily through Mentor DMS.

Car Finance 247

We can feed your vehicle stock list to Car Finance 247 on a daily feed.


We have stock feed integration with Autorola.

Car Gurus

We have stock feed integration with Car Gurus.


We use a variety of Google services from Analytics integration to postcode lookup services.

Piston Heads

We have stock feed integration with Piston Heads.

Exchange And Mart

We have stock feed integration with Exchange and Mart.

Evolution Funding

We have stock feed integration with Evolution Funding.

Sales Master

We have stock feed integration with Sales Master.


We have stock feed integration with Keyloop.


We have stock feed integration with Manheim.

About us

Mentor was created by Danny Palmer of Palmers Motor Company and software expert Paul Heams, over 20 years ago. Palmers were looking to sell more cars and improve the productivity of their garage division. Danny and Paul created a CRM system that was built specifically to meet the exact needs of the motor industry.

Over the years this system has expanded to a fully bespoke Mentor Dealer Management System, which can manage all areas of a dealership including vehicle admin, sales, finance, service centres and parts stock.

Used in the UK and across the world and trusted for it’s strict data and systems security required of ISO 27001 certification. Cloud based, and integrations with leading car manufacturer data hubs and business systems. #WhyPayMore

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