• Our Products - Franchise Dealer
  • Our Products - Used Car Dealer
  • Our Products - Workshop
  • Our Products - Mentor DMS
  • Our Products - Mentor CRM

Automotive Innovations

Our Products


At Automotive Innovations we provide software solutions that are tailor-made for the unique demands of the motor industry, both in the UK and around the world. Whether you are looking for a dealership sales system, a standalone or integrated website, or an all-in-one dealer management system, we have a solution that is designed for your needs.

We’ve taken the burden of server management and backup of data out of your hands with our Mentor product range being entirely cloud-based. Servers can be updated, maintained with backups readily available, all without the need of paying expensive maintenance contracts.

Find out more about our specific products from the following links below.

Mentor DMS

Mentor DMS

Bring all of your dealership systems under one roof with our all-in-one Mentor DMS. A scalable solution packed with all of the features you need and more.

Mentor CRM

Mentor CRM

The streamlined, efficient Mentor CRM has all of the essentials and more to enhance your sales process from enquiry through to handover, without holding your sales team back.

Mentor WEB

Mentor Web

Attractive, professional dealership websites that integrate with your CRM and DMS. Connect your stock to multiple external sites including AutoTrader, eBay, Pistonheads and more from one location.

Demo Now

Let Us Take You On A Journey And Show You How Mentor Can Help You And The People At The Heart Of Your Business.

Automotive Innovations

How We Work



We need just one hour to visit you at the dealership and meet with your management teams in the areas you are concerned about.



Based on our discussions we send a short but detailed action plan on how we move forward. We put together a clear plan with measurable and obtainable steps.



We work with your dealer leadership team to implement the action plan and make the gains we know can be made.



We follow-up regularly to ensure the gains are being made, isolating any further areas that have potential and revisiting if required.


Find out more about Mentor Systems

Automotive Innovations


Mentor work with some of the largest and most respected suppliers in the industry,
ensuring we always deliver the best software and support for our customers.

PSA Peugeot Citroen

Our DMS is integrated with the PSA Group allow sales and service data to be transferred between systems.


Our DMS is integrated with the FCA Group allow sales, service and Parts data to be transferred between systems.


Mentor DMS is a VW approved system allowing sales data to be transferred between systems.


Mentor DMS is a Nissan complaint system which allow sales data to be transferred between systems.


CAP integration is available and used for vehicle valuation look-ups.


Mentor DMS uses Experian for vehicle details lookup.

UK Mail

Our marketing suit has UKMail integration allowing you to print and send letters at a click of a button.

Text Local

Text Local allows us to send SMS messages easily through Mentor DMS.


We have vehicle stock feeds that can supply motors with your stock list.


We have stock feed integration with MCN.


BCA Marketplace PLC, formerly British Car Auctions, is a used vehicle marketplace which we can provide stock data too.


We work closely with Autotrader to provide vehicle stock feeds and imports.

Car Finance 247

We can feed your vehicle stock-list to Car Finance 247 on a daily feed.


We use a variety of Google services from Analytics integration to postcode lookup services.

Piston Heads

We have stock feed integration with Piston Heads.

Car Gurus

We have stock feed integration with Car Gurus.


We have stock feed integration with eBay.


We have stock feed integration with Autorola.

Exchange And Mart

We have stock feed integration with Exchange and Mart.

Evolution Funding

We have stock feed integration with Evolution Funding.

Sales Master

We have stock feed integration with Sales Master.

CDK Global

We have stock feed integration with CDK Global.


We have stock feed integration with Manheim.

About Us

Mentor Systems specialise in software for the automotive industry, providing vehicle dealers with cost effective Contact Management and DMS software solutions. With over 10 years of experience and supported by manufacturers and industry specialists, we provide a complete package to help you run and manage your dealership.

Contact Us

Mentor Systems, Landmark, Meridien House
69 - 71 Clarendon Road, Watford
Hertfordshire, WD17 1DS, United Kingdom

 01923 604105

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