
MOTOR INDUSTRY AND SOFTWARE EXPERTS
Over the years this system has expanded to a fully bespoke Mentor Dealer Management System, which can manage all areas of a dealership including vehicle admin, sales, finance, service centres and parts stock. Mentor Dealer Management Systems is known for its simple and easy to use interface; and trusted for its strict data and systems security required of ISO 27001 certification. Integrations with leading car manufacturer data hubs and business systems. With hundreds of third party integrations including GForces NetDirector® Auto-e integration, Rapid RTC, Cinch, Automotive Compliance, Experian Vehicle Lookup, CAP Vehicle Specifications and HMRC Making Tax Digital.
With ISO 27001 we have demonstrated that we have good reliability and process controls, meaning we can deliver quality solutions with increased data security. Our Information Security Policy is available upon request.
Why Choose Us?

20 Years of Experience
We have put all of our experience into creating a system that understands unique needs of the Automotive Industry.

200 Branches Using Mentor
Ranging from individual branches with a sales or service operation up to multi-franchise dealer groups.

1200 Users Worldwide
Using Mentor to enhance their dealership processes, whether that is in sales, service, parts, vehicle administration or accounts.
Our History

1998
CRM Development Started
Creation of the prototype CRM System.

2004
MAX DMS
Released the re-interfaced GEM 2000 as MAX DMS.
Mentor.net
Released the web based CRM system with DMS data communication.

2008
Mentor Web
Released the Mentor website system with CRM enquiry integration.

2014
Marketing Design
New in house marketing design department to create dealer adverts.

2015
Mentor DMS
Released the new updated Mentor DMS system integrated DMS, CRM and Web System.

2018
Mentor Video
New in house marketing design department to create dealer adverts.
PARTNERSHIPS
Mentor work with some of the largest and most respected suppliers in the industry,
ensuring we always deliver the best software and support for our customers.
GForces NetDirector® Auto-e integration within Mentor; online leads, deposits, stock and photos to your website.
FCA compliance using the ACL integration within Mentor Systems. Compliance throughout the whole sales process.
Mentor integration with Rapid RTC, for easy access to digital leads and essential follow up by your sales team.
Mentor DMS is integrated with the PSA Group, allowing sales, service and parts data to be transferred between systems.
Our DMS is integrated with the FCA Group allowing sales, service and parts data to be transferred between the systems.
Mentor DMS is a VW approved system allowing sales data to be transferred between systems.
Mentor DMS is a Nissan complaint system which allow sales data to be transferred between systems.
CAP integration is available and used for vehicle valuation look-ups.
Mentor DMS uses Experian for vehicle details lookup.
Our marketing suit has UKMail integration allowing you to print and send letters at a click of a button.
Text Local allows us to send SMS messages easily through Mentor DMS.
We have vehicle stock feeds that can supply motors with your stock list.
We have stock feed integration with MCN.
BCA Marketplace PLC, formerly British Car Auctions, is a used vehicle marketplace which we can provide stock data too.
We work closely with Autotrader to provide vehicle stock feeds and imports.
We can feed your vehicle stock-list to Car Finance 247 on a daily feed.
We use a variety of Google services from Analytics integration to postcode lookup services.
We have stock feed integration with Piston Heads.
We have stock feed integration with Car Gurus.
We have stock feed integration with eBay.
We have stock feed integration with Autorola.
We have stock feed integration with Exchange and Mart.
We have stock feed integration with Evolution Funding.
We have stock feed integration with Sales Master.
We have stock feed integration with CDK Global.
We have stock feed integration with Manheim.

Find out more about Mentor
About Us
Mentor specialise in software for the automotive industry, providing vehicle dealers with cost effective Contact Management and DMS software solutions. With over 16 years of experience and supported by manufacturers and industry specialists, we provide a complete package to help you run and manage your dealership.
Contact Us
Mentor Dealer Management Systems,
24 Greenhill Crescent, Watford,
Hertfordshire, WD18 8XN
01923 604105